MediaTarget™ Analyzer – yields the insight needed to ensure your advertising spend reached the intended audience – via newspaper, television (broadcast and cable) and radio (AM and FM). Precise coverage maps enable you to compare residential demographics to media coverage and audience data.
Optimize your media plan by measuring and visualizing audience coverage.
Features & Benefits
- Reveal the precise coverage of media vehicles and the populations they reach.
- Extract coverage demographics into tabular reports and charts.
- Choose from more than 15,000 radio, more than 8,000 TV stations, more than 2,000 newspapers and all the cable TV operators in the country by metropolitan area.
- Custom color and pattern selection for each media represented on map.