DirecTarget® - delivers the database enrichment needed to perform market segmentation and analysis leading to more effective customer relationship management (CRM) and direct marketing programs. DirecTarget® is the industry leader in accuracy and depth for multicultural database enrichment.
Turbo-charge your customer information file to reveal powerful insights that lead to enhanced business outcomes.
Features & Benefits
- Quickly standardize and clean addresses according to rigorous USPS CASS certification to maximize delivery and minimize mail costs.
- Append county, DMA, latitude/longitude, carrier-route, block group codes, delivery point codes and record type to your data files.
- Upload your customer file to identify and append enrichment data—demographic, economic, life stage and lifestyle, religion and gender variables.
- Append CultureCodes™ for hundreds of race and ethnicity groups.
- Upload files with up to 1 million records for rapid processing results.
- Compare your customer base to the population in the same geographic areas, revealing key differences via easy-to-read charts, tables and automatic reports.