AUDIENTIVITY™ Digital Audience Targeting Platform
Digital Audience Connectivity for New Mainstream Consumers
AUDIENTIVITY™ a new digital audience targeting platform from Geoscape allows brands to reach individual consumers and businesses through their internet-connected devices. The new platform, combined with Geoscape’s industry-leading cultural segmentation data, visualization and analytics system, provides brands with the most precise and accurate way to reach New Mainstream consumers with relevant digital content.
- Younger population segments are increasingly disconnected from traditional media and are predominantly members of cultural segments other than white non-Hispanic
- Multicultural consumers are more receptive to digital content compared to relatively older white non-Hispanic population segments
- 66 percent of U.S. Hispanics online say they pay attention to online advertisements—nearly 20 percentage points more than the general population.
- The combination of growth, youth and receptiveness to digital engagement makes Hispanic and other cultural segments very attractive targets for connecting digitally
AUDIENTIVITY™@Home focuses on online advertising to households based on their Internet Protocol (IP) addresses. And combined with Geoscape’s off-line household information with IP data, it represents an extraordinarily effective targeting approach to reaching niche markets that contain only qualified prospects. Geoscape’s proven process delivers the most relevant online advertising to a client’s true audience, growing lead conversions and revenue online and off.
AUDIENTIVITY™@Venue Serve targeted digital banners ads to entire college campuses, hotels, trade shows, conventions, and other venues where masses gather via the locations' IP addresses.
AUDIENTIVITY™@Mobile and Out-of-Home Buy the audience you specify, deliver your campaign to them on out-of-home (OOH) screens and their mobile device, and measure the impact of your ad campaign.
“A traditional online advertising campaign would only hit 15% of the true audience. With IP targeting, you can take that data, scrub it, determine exactly who are trying to hit and then go after just that group".
Home Furnishings Retailer
“By using IP targeting and the differential match-back program, we were able to compare the households that we targeted with households that we did not target, allowing us to determine the effectiveness of our advertising when other ad campaigns were present. IP targeted customers were 14% more likely to purchase and on average spent 4% more on their purchases. The campaign produced over $30,000 in incremental revenue in 30 days”.
“As a result of our IP Targeted campaign, time on site for IP Targeting visitors was 40% higher and bounce rate was 3.5% lower than the site average. The direct mail side of the campaign generated a response rate of .61% while the IP Targeting campaign generated a 1.09% response rate - an increase overall budget by 5.83% for IP Targeting helped generate a 79% lift in overall campaign effectiveness".
Please contact us at firstname.lastname@example.org to learn more about how Geoscape can maximize your media spend and enable you to target specific high-growth consumers.