AUDIENTIVITY® IP Targeting

AUDIENTIVITY® IP Targeting

AUDIENTIVITY® a new digital audience targeting platform (IP TARGETING) from Geoscape allows brands to reach individual consumers and businesses through their internet-connected devices.

The new platform, combined with Geoscape’s industry-leading cultural segmentation data, visualization and analytics system, provides brands with the most precise and accurate way to reach New Mainstream consumers with relevant digital content.

AUDIENTIVITY® for Venue & Mobile

Serves targeted digital banners ads to entire college campuses, hotels, trade shows, conventions, and other venues where masses gather via the locations' IP addresses. Buy the audience you specify, deliver your campaign to them on out-of-home (OOH) screens and their mobile device, and measure the impact of your ad campaign.

AUDIENTIVITY® for Home

This focuses on online advertising to households based on their IP ADDRESS. Combined with Geoscape’s off-line household information with IP data, it represents an extraordinarily effective targeting approach to reaching niche markets that contain only qualified prospects. Geoscape’s proven process delivers the most relevant online advertising to a client’s true audience, growing lead conversions and revenue.

THE OPPORTUNITY:

01 bullet

Younger population segments are increasingly disconnected from traditional media and are predominantly members of cultural segments other than white non-Hispanic

02 bullet

Multicultural consumers are more receptive to digital content compared to relatively older white non-Hispanic population segments

03 bullet

66 percent of U.S. Hispanics online say they pay attention to online advertisements—nearly 20 percentage points more than the general population.

04 bullet

The combination of growth, youth and receptiveness to digital engagement makes Hispanic and other cultural segments very attractive targets for connecting digitally.

Get unique data, analytics and actionable insights to target high-growth, high-value consumer segments.

See firsthand how easy it is to gain actionable intelligence on your local markets. See your trade areas come alive and discover how to tailor your product distribution & boost sell-through in key market areas.