AUDIENTIVITY® IP Targeting

Define and Connect Multicultural Audiences

Reaching your target audience with a relevant message is an integral part of online advertising, and something that is not easy to achieve. You need a solution that helps you optimize your online marketing capability with increased ad conversion rates at reduced costs.

Geoscape AUDIENTIVITY Target on Map

AUDIENTIVITY®, a new digital audience targeting platform from Geoscape allows brands to reach individual consumers and businesses through their internet-connected devices.

With AUDIENTIVITY®, we first determine the IP addresses of your target audience based on their physical addresses, which is then overlaid with Geoscape’s industry-leading demographic, cultural and behavioral data for precise digital ad targeting at the IP/router level. This type of targeting is beneficial for advertisers because it incorporates offline data; such as customer databases, modeled data, registered voter lists and direct mail data.

Target Specific Audiences
@Home, @Mobile and @Venue

AUDIENTIVITY® for Home

This focuses on online advertising to households based on their IP ADDRESS. Combined with Geoscape’s off-line household information with IP data, it represents an extraordinarily effective targeting approach to reaching niche markets that contain only qualified prospects. Geoscape’s proven process delivers the most relevant online advertising to a client’s true audience, growing lead conversions and revenue.

AUDIENTIVITY® for Venue & Mobile

Serves targeted digital banners ads to entire college campuses, hotels, trade shows, conventions, and other venues where masses gather via the locations' IP addresses. Buy the audience you specify, deliver your campaign to them on out-of-home (OOH) screens and their mobile device, and measure the impact of your ad campaign.

THE OPPORTUNITY:

01 bullet

Younger population segments are increasingly disconnected from traditional media and are predominantly members of cultural segments other than white non-Hispanic

02 bullet

Multicultural consumers are more receptive to digital content compared to relatively older white non-Hispanic population segments

03 bullet

66 percent of U.S. Hispanics online say they pay attention to online advertisements—nearly 20 percentage points more than the general population.

04 bullet

The combination of growth, youth and receptiveness to digital engagement makes Hispanic and other cultural segments very attractive targets for connecting digitally.

Learn how we can help you target high-growth, high-value multicultural consumer segments.

"We helped one of our biggest clients target customers who were 14% more likely to buy and spent 4% more - The ROI was proven through match-back analytics."

Geoscape is the secret formula behind today's top brands!

Hundreds of corporations across a variety of industries rely on our technology-infused products and services. We provide similar products and services for Canada and throughout the greater European Community as well.