Define and Target Multicultural Audiences Through Display Ads
Reaching your target audience with a relevant message is an integral part of online advertising, and something that is not easy to achieve. You need a solution that helps you optimize your online marketing capability with increased ad conversion rates at reduced costs. With Geoscape's AUDIENTIVITY® you can reduce your marketing costs while increasing ROI.
How It Works
AUDIENTIVITY®, a new digital audience targeting platform from Geoscape allows brands to reach individual consumers and businesses through their internet-connected devices. With AUDIENTIVITY®, we first determine the IP addresses of your target audience based on their physical addresses, which is then overlaid with Geoscape’s industry-leading demographic, cultural and behavioral data for precise digital ad targeting at the IP/router level. This type of targeting is beneficial for advertisers because it incorporates offline data; such as customer databases, modeled data, registered voter lists and direct mail data.
Target Specific Audiences - @Home, @Mobile and @Venue
AUDIENTIVITY® for Venue & Mobile
Serves targeted digital banners ads to entire college campuses, hotels, trade shows, conventions, and other venues where masses gather via the locations' IP addresses. Buy the audience you specify, deliver your campaign to them on out-of-home (OOH) screens and their mobile device, and measure the impact of your ad campaign.
AUDIENTIVITY® for Home
This focuses on online advertising to households based on their IP ADDRESS. Combined with Geoscape’s off-line household information with IP data, it represents an extraordinarily effective targeting approach to reaching niche markets that contain only qualified prospects. Geoscape’s proven process delivers the most relevant online advertising to a client’s true audience, growing lead conversions and revenue.
Geoscape is the secret weapon behind today's top brands!
Hundreds of corporations across a variety of industries rely on our technology-infused products and services. We provide similar products and services for Canada and throughout the greater European Community as well.