Business survival and profitability are impacted by big-data dynamics and information driven competitive advantages. Therefore understanding value creation through analytics is no longer optional. As more companies collect constantly mounting data from various inputs, they are increasingly at a disadvantage in terms of utilizing the data effectively.
In this webinar series, data science and analytics experts will share essential steps in a “hands on” case study approach on how data science is used to create extraordinary business value.
June 21, 2017 Click here to Register Now
Are you getting your fair share of Hispanics and Asian business growth?
With special guest speakers: Tony Suarez, Director of Marketing & Consumer Experience, Humana
Tony is an experienced senior marketing executive with proven results in brand marketing, advertising, account management, organizational change, strategic selling and expertise in multicultural marketing. He is currently responsible for the development of all multicultural efforts at Humana and is in charge of developing the overall strategy and programs targeted to building relationships and expanding the multicultural consumer experience.
Ron Cohen, Director of Research and Analytics, Geoscape
Ron joined Geoscape in 2003 to start up their international analytical consulting practice and manage the development of European versions of Geoscape technology platforms – DirecTarget & the Geoscape Intelligence System. He has over 25 years of experience working with market research, segmentation and geographic information systems. At Geoscape, Ron is responsible for research, analytics and international products.
ALSO PRE-REGISTER FOR THESE IMPORTANT FOLLOW UP SESSIONS!
September 20, 2017 Click here to Register Now
Do you know how many Hispanic and Asian segments and sub-segments are in your customer information file?
October 18, 2017 Click here to Register Now
How do you optimize bricks vs. clicks to appeal to multicultural consumers online and in-store?
November 15, 2017 Click here to Register Now
How can I define and reach specific Hispanic and Asian audiences for digital targeting?