The business of telecommunications is among the most dynamic in our global economy. Both the business to consumer (B2C) and business to business (B2B) components of this business are rapidly growing, competitive and bearing the rich fruits of constant innovation. Multicultural and Millennial segments over-index for anything telco, especially mobile and digital.
Geoscape has developed a wide range of data, systems and analytic services to help telecommunications marketers understand their customers and develop accurate and efficient methods for reaching out to the most attractive prospects for telecom services for more effective acquisition and retention campaigns.
A wealth of information may be gained via accurate assessment of the telecommunications company’s customer file alone and even greater insights may be found by augmenting the customer file with external data such as:
- Language preference
- Socioeconomic status
- Lifestyle behavioral data
- Religion Preference
Geoscape is uniquely positioned to help Telecommunications companies understand the new American mainstream, assess readiness, and develop sound business plans that rely on specialized market intelligence based on proven data, systems, and analytical consulting services.For more information, contact one of our Geoscape Client Advisors.