Retail and Consumer Goods
The Retail and Consumer goods markets encompass two-thirds of the overall U.S. economy and within these sectors the majority of growth emanates from Hispanic and Asian households.
Among the data points most useful for today’s marketers, are cultural elements such as ethnicity, race, acculturation, language preference, socioeconomic status, lifestyle, spending metrics that enable segmentation and predictive modeling—leading to effective acquisition and retention campaigns. Below is a sample of our product offerings:
- DIRECTARGET® - Data enrichment and direct marketing - a suite of house-file data enrichment tools and services as well as direct marketing list offerings
- RETAIL TARGET™ - Trade Area and Site Selection Analysis – for real estate selection, point-of-sale segmentation, competitive analysis, one-to-one retail targeting, personalized advertising
- MEDIA TARGET™ - Media optimization strategies