Insurance

Jan 22, 2016 / By César Melgoza

The increasing diversity of the US consumer (B2C) and business (B2B) market requires insurance companies to deepen their understanding of client preferences and buying behavior in order to execute effective strategic and tactical business plans. On the Life side, many focus on the baby boomer market for obvious reasons but there are other under-served market [...]

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Healthcare

Jan 22, 2016 / By César Melgoza

The healthcare industry is among the most dynamic businesses in our domestic economy and is subject to challenging regulatory forces. Geoscape has developed a wide range of data systems and analytic consulting services to help healthcare marketers understand their consumers and develop accurate and efficient methods for building stronger relationships with an evidence-based approach to [...]

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Financial Services

Jan 22, 2016 / By César Melgoza

Financial services such as banking, credit cards, insurance, money transfer and lending are the cornerstone of our economy. Understanding how to best serve clients and how to capture market opportunities is essential to long-term success in this market. The increasing diversity of the consumer and business market requires marketers to deepen their understanding of client [...]

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Telecommunications

Jan 22, 2016 / By César Melgoza

The business of telecommunications is among the most dynamic in our global economy. Both the business to consumer (B2C) and business to business (B2B) components of this business are rapidly growing, competitive and bearing the rich fruits of constant innovation. Multicultural and Millennial segments over-index for anything telco, especially mobile and digital. Geoscape has developed [...]

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Retail/Consumer Markets

Jan 22, 2016 / By César Melgoza

Retail and Consumer Goods The Retail and Consumer goods markets encompass two-thirds of the overall U.S. economy and within these sectors the majority of growth emanates from Hispanic and Asian households. Among the data points most useful for today’s marketers, are cultural elements such as ethnicity, race, acculturation, language preference, socioeconomic status, lifestyle, spending metrics [...]

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