Internal Conflicts Slow Multicultural Marketing

Dec 08, 2015 / By Communications Department

The stats are clear: the face of the U.S. consumer is changing rapidly. The discussions internally among marketers on strategy are plentiful. However, a new survey has found that the conflicts within organizations over multicultural marketing are slowing these efforts. [...]

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PR’s Role in “Total Market Enterprise”

Oct 23, 2015 / By Communications Department

The globe continues to undergo a profound transformation demographically while the U.S. is getting grayer—as baby boomers start to enter their Golden Years—and much more ethnically diverse… [...]

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