Turning Insight into Action, Turning Action into Profit

Dec 01, 2011 / By César Melgoza

Actionable intelligence means transforming insights into execution. That’s where the “rubber meets the road” as the saying goes. Today’s leading business minds embody that experience and minimize the time between insights and action. Most American business people realize the New American Mainstream is upon us, but too few are right-sizing their approach to capitalize on [...]

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Beyond Legacy – Embracing the Platino Rule

Oct 14, 2011 / By César Melgoza

Somehow marketers seem to have developed a self-image as the source for lustrous marketing communications programs first and smart analytics second. Additionally, for a profession that is supposed to “think outside the bun” legacy continues to rule. For example, the last four years, while the economy has been mired in a stagnant if not downward [...]

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The USHCC Annual Convention: Indicative of a Strong New American Trend

Sep 22, 2011 / By César Melgoza

This week, I had the pleasure of participating in the US Hispanic Chamber of Commerce’s 32nd Annual Convention and Business Expo. Miami hosted the event’s record-breaking attendance as corporate and small business executives along with political leaders convened to focus on recent successes and future challenges. This event helps define the future of America’s business [...]

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Multicultural, Niche or Mainstream?

Sep 12, 2011 / By César Melgoza

Consumer and spending growth are now dominated by Hispanics and other diverse cultures previously referred to as “minorities”. In fact, America’s well-being and its tax-base are increasingly dependent on the well-being of consumers from diverse cultural backgrounds. Corporate America is at a fork in its road – continue with the same investment mix (a lot [...]

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Growth Key to Corporate Success: Do you need BRICs or KICs to make it happen?

Jun 07, 2011 / By César Melgoza

The Conference Board recently published a poll of business executives that points to growth as the key issue for company executives.  “The global CEO consensus about 2011 suggests that growing one’s business is the key to success,” said Jonathan Spector, CEO of The Conference Board. “Now more than ever, business leaders are turning to new [...]

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The Business Case for Sensible Immigration Reform

Apr 07, 2011 / By César Melgoza

I had the pleasure of participating in this year’s US Hispanic Chamber of Commerce Legislative Summit in DC where top level elected officials and corporate executives joined Hispanic business leaders in a three-day intensive interchange of thoughts and ideas on some of our most critical business issues of the day.  I served on a panel titled [...]

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American Diversity Epitomized by Superbowl XLV

Apr 07, 2011 / By César Melgoza

America’s diversity is front and center — this year’s Super Bowl proved that.  From Christina Aguilera’s singing of the national anthem to the variety of athletes on both teams, to the multicultural performance of the Black Eyed Peas at half time, there’s no escaping the cultural diversity that drives our economy, entertainment and media.  As [...]

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The 2011 Cross-over: Will Corporate America Embrace Cultural Diversity?

Apr 07, 2011 / By César Melgoza

In many ways 2011 looks like a cross-over year.  The honeymoon with Barack Obama is over, the great recession is (hopefully) over, Julian Assange is challenging generally accepted journalism practices, the 2010 census results are imminent – and corporate America may begin embracing cultural diversity by placing it within their mainstream initiatives. [...]

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FSU Center for Hispanic Marketing Communication – A milestone with a bright future

Apr 07, 2011 / By César Melgoza

On January 20, 2011 the board of advisors of Florida State University's Center for Hispanic Marketing Communication met to discuss the progress and plans for development of professionals to better-serve the rapidly growing Hispanic business opportunity.  I am both excited and honored to have been invited to serve on this board, a unique endeavor founded [...]

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