National Hispanic Heritage Month – an American Celebration

Oct 03, 2013 / By César Melgoza

This week marks the middle of National Hispanic Heritage Month, which is designed to celebrate the contributions of Hispanic Americans to American society, economy and culture. For many large national organizations, it provides a timely occasion to shed a little exposure onto our country’s Hispanic American community. You already know that for us at Geoscape, [...]

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USHCC Convention Proves Latino Businesses Represent America’s Future Economic Growth

Sep 19, 2013 / By César Melgoza

This week, Chicago hosted the annual convention of the US Hispanic Chamber of Commerce (USHCC).  I have been both pleased and honored to serve on the board of directors and executive committee of this organization, which has rapidly become among the most influential and impactful in the nation.  This year’s attendance broke all previous records, [...]

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How to Make the Right Level of Hispanic Investment

Sep 10, 2013 / By César Melgoza

Last month, I talked to Forbes blogger Glenn Llopis about the mandate for companies to craft a successful Hispanic strategy. Our conversation lead to a post last week that included other interesting viewpoints from Univision and T-Mobile. We know the economic statistics and trends about why Hispanics deserve a greater investment. We at Geoscape consistently [...]

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From the White House to the Great White North – Latinos are White Hot!

Jun 03, 2013 / By César Melgoza

I’m pleased that serving Latinos has gone beyond the experimental stage at many companies and that both parties and the Executive Branch of our federal government are beginning to reach out to the community for guidance. On Wednesday May 29th, I was invited – along with a couple dozen other Latino business leaders from around [...]

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Taking It Mainstream

May 14, 2013 / By César Melgoza

Are “mainstream” companies taking too long to right-size their Latino business strategy? Will companies who’s heritage is serving Latinos encroach and steal their market share as these giants sleep? [...]

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Finding Success at the New Mainstream Business Summit

Apr 09, 2013 / By César Melgoza

I am pleased to report that the 9th Annual New Mainstream Business Summit was a huge success!  Two solid days of case studies, insight sessions and keynote addresses super-charged even the most savvy of marketers and strategists in the audience.  This was not the “same-old-same-old” hyperbole but really hard-hitting sessions with plenty of time for [...]

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Talk the Talk… and Walk the Walk

Mar 26, 2013 / By César Melgoza

Much is being said these days about the power of the Hispanic market and the demographic shifts that are making America more and more culturally-diverse.  On the one hand there are suppliers of marketing services and advertising and on the other hand are the brands that want to gain access to these avid consumers of [...]

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The Economic — and Demographic — Case for Immigration Reform

Feb 22, 2013 / By César Melgoza

Immigration reform is now front and center on the Washington DC agenda – an issue lacking attention for years and awaiting the right political climate more than anything. I’m very pleased to report that my friend and colleague Sol Trujillo and I co-wrote an Op-Ed piece for the Wall Street Journal that was published on February 22nd. You can read more here. [...]

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Is Rational Exuberance Just Around the Corner?

Nov 16, 2012 / By César Melgoza

The American economy may be poised for a recovery, but it will take cooperation from both sides of the aisle and solid leadership from the White House. Several recent articles in The Wall Street Journal point to the possibility of a very rational model for recovery. [...]

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¡God Bless América!

Jul 10, 2012 / By César Melgoza

As the earth turns its 237th revolution around the sun since the Revolutionary War gave birth to our nation back in 1776 we must ask ourselves, “What has America become?” What seems generally accepted is that we ARE a nation of immigrants. What seems to change is that some immigrant waves are more acceptable than others. Nonetheless, the reason for immigration remains constant, that we need a vibrant labor force to help build the nation’s future. [...]

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