Ron joined Geoscape in 2003 to start up their international analytical consulting practice and manage the development of European versions of Geoscape technology platforms – DirecTarget & the Geoscape Intelligence System. He has over 25 years of experience working with market research, segmentation and geographic information systems. At Geoscape, Ron is responsible for research, analytics and international products.
Prior to joining Geoscape, Ron was Research & Development Director for VNU Marketing Information Europe, where he worked in the United Kingdom and the Netherlands creating marketing intelligence and CRM solutions.
Ron worked for Claritas in the US for 10 years designing and developing marketing information products and services for the retail, financial services, telecommunications, media, automotive, pharmaceutical and consumer packaged goods industries. His experience also includes several years in the financial services industry as well as 3 years with Commodore Business Machines.
Ron earned a BS degree in Psychology/Computer Science from Drexel University in Philadelphia, PA.