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Latest News

Building Blocks: César M. Melgoza, CEO at Geoscape Talks Marketing Tech

We bring into focus the sources of growth which increasingly emanate from what we call “New Mainstream” consumer segments such as Hispanic, Asian, Gen Y and Z and LGBT population groups. [...]

Press Release

Study: Hispanic Businesses Grow at Twice National Average and Contribute $668 Billion Annually to the U.S. Economy

The Hispanics in Business Study examines the contributions of Hispanic-owned businesses to the U.S. economy. Study: Hispanic Businesses Grow at Twice National Average and Contribute $668 Billion Annually to the U.S. Economy   [...]

Geoscape has had an immediate impact, and the longer we’re using it, the greater our return on investment becomes.
Moneygram Hal Gronfein, Vice President of Marketing for the United States and Canada Diverse Markets
To us, multicultural means that a high degree of customization is necessary. Geoscape was a natural fit for us, providing us the customization and data that’s of real value to our retailers.
Turbana Marion Tabard, Marketing Director
Geoscape helped Farmers Insurance develop an understanding of the multicultural insurance buyer and how to align our efforts to target them. We've established a partnership that's helping to quantify our growth and identify new opportunities.
Farmers Insurance Fred Descher, Senior Direct Marketing manager
We didn’t find anything in the market that compares with what Geoscape offers. It not only gives us highly accurate and up-to-date information, but also an incredible depth of data combined with sophisticated analytics.
Goya Alvaro Serrano, Senior Marketing Manager
We have to justify that our population and our audience is a powerful consumer base. Geoscape research is essential to prove their worth.
Entravision Ken Hansely, Vice President of Market Intelligence, Hispanic TV Research, Radio Research & Integrated Marketing
Geoscape’s visionary research highlights the economic impact of America’s expanding Hispanic business community while serving as a reputable source of information for policy makers, corporate executives and researchers.
United States Chamber of Commerce Javier Palomarez, President & CEO

CEO Blog

Targeting Hispanic Consumers: It’s not Racist

César Melgoza

This article originally appeared in the MediaPost - In the age of real-time bidding, today’s targeting platforms are designed to transcend ethnicity. A bid made for an impression on an online ad exchange is routed in past behavior, which is supposed to tell us everything we need to know about the people we reach. It’s [...]

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Our Clients

Geoscape provides actionable intelligence fueled by unique data, technology and experience - accelerating growth in a culturally diverse business environment.

  • Turbana
  • MoneyGram
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  • ZionsBank
  • Goya