Hispanic businesses increasingly critical to U.S. Economy

Oct 03, 2017 / By César Melgoza

This week Geoscape released our 2017 Hispanics in Business Report  (to download fill out the form here).  This is the fifth annual report on the subject and the trend is clear; Latinos are forming businesses at more than twice the rate as the population overall.  Hispanic-owned businesses now number 4.4 million and are contributing $709 [...]

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Study: U.S. Hispanic Businesses Continue Steady Growth, 4.4 million firms will Contribute $709 Billion to the U.S. Economy in 2017

Oct 02, 2017 / By César Melgoza

Hispanics in Business Study reveals business growth, entrepreneurship and economic contribution. Published in partnership with the United States Hispanic Chamber of Commerce, the Hispanics in Business 2017 study details the growth of Hispanic business ownership, high levels of entrepreneurship and contributions to the U.S. economy. Download the Press Release Here Download the Report Here [...]

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Of Course We Respect our Flag and National Anthem…

Sep 25, 2017 / By César Melgoza

That’s why we’re expressing our concern when American values are being compromised The fact that NFL players are taking a knee during the national anthem is a completely American expression of rights and their duty to defend the constitution of the United States.  It is every American’s responsibility to speak out when we believe the [...]

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This Is My Home Court Too

Sep 07, 2017 / By César Melgoza

By César M Melgoza, Founder & CEO; Geoscape cmelgoza@geoscape.com     Twitter:  @cesarmmelgoza Even if you’re not a tennis fan, you would have been excited, impressed and enlightened by Juan Martin del Potro’s perfo rmance in the U.S. Open tennis quarter finals Thursday night when he pulled off a mind-blowing upset of future hall-of-famer Roger Federer. Prior [...]

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Targeting Hispanic Consumers: It’s not Racist

Jun 09, 2017 / By César Melgoza

This article originally appeared in the MediaPost - In the age of real-time bidding, today’s targeting platforms are designed to transcend ethnicity. A bid made for an impression on an online ad exchange is routed in past behavior, which is supposed to tell us everything we need to know about the people we reach. It’s [...]

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Why American Businesses Will Continue To Depend On Hispanic Consumers To Achieve Their Growth and Profit Goals

Mar 20, 2017 / By César Melgoza

This article originally appeared in the Huffington Post - The fever pitch in Washington regarding immigration has some business people thinking Hispanics are diminishing in their importance to a strong U.S. economy – they really need to think again. The Hispanic population in the U.S. numbers approximately 60 million and since 2010 represents nearly 60 [...]

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