Targeting Hispanic Consumers: It’s not Racist

Jun 09, 2017 / By César Melgoza

This article originally appeared in the MediaPost - In the age of real-time bidding, today’s targeting platforms are designed to transcend ethnicity. A bid made for an impression on an online ad exchange is routed in past behavior, which is supposed to tell us everything we need to know about the people we reach. It’s [...]

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Why American Businesses Will Continue To Depend On Hispanic Consumers To Achieve Their Growth and Profit Goals

Mar 20, 2017 / By César Melgoza

This article originally appeared in the Huffington Post - The fever pitch in Washington regarding immigration has some business people thinking Hispanics are diminishing in their importance to a strong U.S. economy – they really need to think again. The Hispanic population in the U.S. numbers approximately 60 million and since 2010 represents nearly 60 [...]

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