3 Ways to Help Your CMO Understand Why Multicultural Marketing Is Essential

Dec 15, 2015 / By César Melgoza

This blog post originally appeared in MediaPost. Most marketers understand that America’s demographics are evolving rapidly, as the majority of growth and nearly 40% of the American population is Asian, African-American, or Hispanic. But what’s astounding is that Asians and Hispanics together accounted for two-thirds of total economic spending growth from 2013 to 2014. Marketers [...]

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Internal Conflicts Slow Multicultural Marketing

Dec 08, 2015 / By Communications Department

The stats are clear: the face of the U.S. consumer is changing rapidly. The discussions internally among marketers on strategy are plentiful. However, a new survey has found that the conflicts within organizations over multicultural marketing are slowing these efforts. [...]

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PR’s Role in “Total Market Enterprise”

Oct 23, 2015 / By Communications Department

The globe continues to undergo a profound transformation demographically while the U.S. is getting grayer—as baby boomers start to enter their Golden Years—and much more ethnically diverse… [...]

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Hispanic-Owned Businesses Increase by 750,000 in Three Years, Fifteen Times the National Growth Rate

Sep 21, 2015 / By Communications Department

Hispanics are starting and growing more businesses than all other ethnic groups, according to a study released today by the U.S. Hispanic Chamber of Commerce and Geoscape, a leading provider of business intelligence technology, data and analytics. Hispanic-Owned Businesses Increase by 750,000 in Three Years, Fifteen Times the National Growth Rate [...]

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Hispanic Business Growth Outstrips Rest of US

Sep 21, 2015 / By Communications Department

According to a new study from Geoscape and the U.S. Hispanic Chamber of Commerce, the number of Hispanic-owned businesses in the U.S. will surpass 4 million by the end of 2015, contributing $661 billion in combined annual revenue to the American economy... [...]

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CMO Council and Geoscape Survey Finds Marketers Fall Short on Multicultural

Sep 01, 2015 / By Communications Department

CMO Council and Geoscape’s, “Activating the New American Mainstream” survey finds Marketers fall short on Multicultural The survey found that half of the 150 North America-based senior marketing executives polled feel there actually is some level of support for multicultural engagement strategies from the senior levels of the organization, but it isn’t coming from the top. [...]

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3 Reasons Why A Latino Family’s Tiny Cheese Business Became a Giant

Aug 31, 2015 / By César Melgoza

This blog post originally appeared in Entrepreneur. Everyone becomes an entrepreneur for a different reason. In my case, I combined a market opportunity with my personal history and passion for America’s diversity. And in that respect I was hardly unique: there are many of us in businesses with roots that grew from decisions our families made. In [...]

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