Consumer Change Written on Faces of Multicultural Dolls

Dec 17, 2014 / By Communications Department

By pulling two non-white dolls from its lineup earlier this year, American Girl unwittingly sparked a social media firestorm centered on changing consumer expectations in a country rapidly becoming more racially and ethnically diverse. [...]

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Johnnie Walker’s Next Steps

Nov 01, 2014 / By Communications Department

“Leadership needs to be earned. It begins with being well-respected. It starts there, and you need to have a vision”… [...]

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What I Learned From the Hispanic Community About Entrepreneurship

Oct 29, 2014 / By César Melgoza

As a Mexican-American who has followed the recent celebration of Hispanic Heritage Month, I am very proud of my culture. The Hispanic community has a certain passion that transcends its component cultures and draws in others. The vibrancy of Hispanic cultures' style, music and food has influenced the look and feel of America. This passion is [...]

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What I Learned From the Hispanic Community About Entrepreneurship

Oct 27, 2014 / By César Melgoza

As a Mexican-American who has followed the recent celebration of Hispanic Heritage Month, I am very proud of my culture. The Hispanic community has a certain passion that transcends its component cultures and draws in others. The vibrancy of Hispanic cultures' style, music and food has influenced the look and feel of America. This passion is also evident in the way many Hispanics do business and the opportunities that they created. [...]

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Majority-Minority Classrooms: Why Should We Care?

Sep 09, 2014 / By César Melgoza

As a parent, I always get a strong feeling of change when my children go back to school. It marks an official milestone where your children are one year older and adapt to new teachers, lessons and classmates. Before you know it, they grow into a new college in a new city or state, making [...]

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Want to Reach Hispanics? Go Mobile.

Aug 19, 2014 / By César Melgoza

Reaching the Hispanic market has always been a moving target. Our country's Latin American community is dynamic; comprised of a changing mix of people from dozens of Hispanic countries, with a wide variety of cultures, acculturation levels, media habits and spending behaviors. But it's also a moving target because it's quite literally on the move, [...]

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Linking Data to Taste Buds: How Goya Breaks Down the Hispanic Segment

Aug 07, 2014 / By Communications Department

“Previously [data collection] was primarily grassroots,” Joseph Perez SVP of Goya explained. “[It involved] visiting markets, conversations with sales brokers, store owners and even family contacts where people were moving to. Geoscape allowed us to not only validate the basics we knew and discovered but gave us more precise details: population numbers, zip code, economic indicators, etc…” [...]

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An Inside Look at America’s Diverse Travelers

Jul 11, 2014 / By César Melgoza

This summer, many of us are gearing up for some relaxation and fun in the sun by heading to the beach, the mountains or some of the country’s greatest landmarks.  It’s an American rite of passage to embark on a grand summer vacation; but as the country’s demographics have shifted, so have travel patterns. Consider [...]

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Is the World Cup Ready for Primetime with U.S. Hispanics?

Jun 12, 2014 / By César Melgoza

Which  sport is America’s national pastime? For decades the answer was simply baseball. Now, the answer is football. But does football’s grip on our nation’s collective heart wane a bit when another type of  fútbol  arrives with the World Cup at the end of this month? For many U.S. Hispanics, the answer is yes. Fútbol [...]

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