| Consulting/Service Partners - Companies integrate Geoscape business intelligence data into their own customer market research solutions and deliver Geoscape data on a project basis.
Value Added Resellers - Depending on the application and industry, companies license data in-house and resell Geoscape business intelligence data independent of, or in addition to, their own marketing research products and are licensed to deliver Geoscape business intelligence data on a project basis or licensed service.
Ad Agencies - Agencies license data in-house and support their clients with directional top line data independent of, or in addition to, their own marketing research products.
Market Research/Survey Company Partners - Companies utilize Geoscape data to enhance their market research methods and append Geoscape data to their consumer panels to deliver key consumer behavioral information.
OEM Partners - Companies deliver specialized, industry-specific business intelligence solutions that incorporate Geoscape technology and data. These OEM partners are licensed to utilize Geoscape data and technology as part of their respective business intelligence services.
Data Management, List Brokers and Compilers - Companies utilize Geoscape data for list selection, as a data enhancement or input into models to deliver key behavioral information. |
The founder and chief executive officer of Geoscape, César M. Melgoza is a leading innovator and thought-leader on business strategy, consumer insights and on the development of market intelligence systems and analytic services. After having fulfilled key roles at two Silicon Valley firms — Apple and Strategic Mapping — César founded Geoscape to create market information systems for an increasingly diverse American and international marketplace. Mr. Melgoza has demonstrated remarkable elasticity during his lifetime – prior to his 1st birthday he and his family migrated from Mexico to a California farm labor camp where he lived until the age of nine and today he leads a business that provides counsel and technology to hundreds of senior corporate executives.
Tom brings over twenty years of high-technology marketing experience to his role at Geoscape. Most recently, he drove Corporate and Field Marketing for InQuira, Inc., a customer experience software firm, helping to grow that company's revenue by more that 40% per year. Prior experience includes nearly ten years in various marketing roles at Chordiant Software, aiding their growth from $3M to more than $150M per year. Tom holds a Bachelor of Science degree in Industrial Design and Marketing from Arizona State University.
