Our resources include American Marketscape DataStream (AMDS) culturally-relevant population and household data . Consumer Spending Dynamix (CSDx) in-depth spending potential data for hundreds of goods and services, BehaviorBase™ usage, media research and intelligence, Homebase™ direct marketing lists for U.S. households, BizBase comprehensive coverage of over 20 million businesses and contacts and MediaBase™ comprehensive media coverage and audience data.
Geoscape provides actionable intelligence online through the Geoscape Intelligence System (GIS) for access to fresh and powerful insights in a user-friendly web platform and through DirecTarget® SDK a database enrichment system you can install within your own IT network.
Actionable insight and incisive analysis from a team of experienced professionals who help you perform Opportunity Assessment assuring you make sound investments, GroundTruth™ Segmentation enabling a company to link strategy with execution at many levels of operations and Strategic Planning.
The founder and chief executive officer of Geoscape, César M. Melgoza is a leading innovator and thought-leader on business strategy, consumer insights and on the development of market intelligence systems and analytic services. After having fulfilled key roles at two Silicon Valley firms — Apple and Strategic Mapping — César founded Geoscape to create market information systems for an increasingly diverse American and international marketplace. Mr. Melgoza has demonstrated remarkable elasticity during his lifetime – prior to his 1st birthday he and his family migrated from Mexico to a California farm labor camp where he lived until the age of nine and today he leads a business that provides counsel and technology to hundreds of senior corporate executives.
Via its U.S. headquarters in Miami and its European headquarters in Amsterdam, Geoscape provides strategic guidance, technology-fueled data products and analytic services. The Geoscape Intelligence System (GIS), the DirecTarget® database enrichment system, American Marketscape DataStream™ geo-demographics and a variety of other databases and technologies are deployed successfully by hundreds of corporations. Geoscape produces and hosts the annual New Mainstream Business Summit which has rapidly become the leading event of its kind.
Mr. Melgoza’s career blends unique experiences in information technology, marketing, research, psychology and public policy. While completing his undergraduate degree in psychology at the University of California, he supervised quality control for Information Magnetics Corp. While earning his master’s degree in at the University of Texas at Austin’s LBJ School of Public Affairs, César served as research associate at one of the first Hispanic market research companies and at the University’s Center for Mexican American Studies. His award-winning master’s thesis published in 1986 and titled Chicanos in the New Economy proved predictive in its thesis and employed advanced statistical analytics — planting the seeds for Geoscape.
From 1987 through 1990, he developed and led desktop mapping and workgroup computing initiatives with Apple Inc. at its Cupertino, California headquarters. He went on to lead marketing and international business development at venture-funded Strategic Mapping, Inc. where he played an integral role in achieving annual revenue growth from $2 million to $35 million within four years. In 1995, he relocated to Florida and created Geoscape to develop next-generation market intelligence.
Mr. Melgoza was recently appointed to the board of directors of the U.S. Hispanic Chamber of Commerce, where he also serves on its Executive Committee. He has served on the advisory boards of Florida International University’s International MBA program and Barry University’s Andreas School of Business and he is a board member of Florida State University’s Center for Hispanic Marketing Communications. His experience is drawn upon frequently by leading publications and dozens of marketing, business and public service conferences. Mr. Melgoza has developed business throughout Latin America, Europe and Asia. His passion for music is demonstrated through performance in Afro-Caribbean percussion and sponsorship of performing arts events for charitable causes. César is the father of four children spanning three decades and resides in Miami, Florida.
Mr. Melgoza may be contacted through Geoscape at 1-888-211-9353.
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Vice President of Marketing
Tom brings over twenty years of high-technology marketing experience to his role at Geoscape. Most recently, he drove Corporate and Field Marketing for InQuira, Inc., a customer experience software firm, helping to grow that company's revenue by more that 40% per year. Prior experience includes nearly ten years in various marketing roles at Chordiant Software, aiding their growth from $3M to more than $150M per year. Tom holds a Bachelor of Science degree in Industrial Design and Marketing from Arizona State University.
Geoscape Partner Program
Geoscape works with many industry leaders in their fields to offer you access to the most complete and robust portfolio of services, information and technology available today.
Providing your clients with proven business intelligence solutions can be incredibly challenging - finding the winning combination of marketing data, business intelligence software and industry expertise that meets your clients' needs shouldn't require extensive research on your part.
The Geoscape Partner Program provides the level of marketing research tools and assistance you need. Striving to integrate Geoscape data and software into all areas of marketing, Geoscape establishes a network of third-party partnerships to deliver demographic data, customer analysis, customized mailing lists, and business intelligence software products to clients. As a Geoscape partner you will:
Enrich your clients' market information with key Geoscape business intelligence data that enables detailed customer analysis and targeted marketing.
Increase your revenue and market opportunities with Geoscape business intelligence data and add-ons that complement your current product offerings.
Enhance your market position by utilizing highly renowned, widely-used Geoscape market research data, recognized for being the most advanced business intelligence information resources available in the market.
Third-Party Business Intelligence Partner Options
Geoscape offers a variety of business opportunities, with business intelligence partnerships:
Consulting/Service Partners - Companies integrate Geoscape business intelligence data into their own customer market research solutions and deliver Geoscape data on a project basis.
Value Added Resellers - Depending on the application and industry, companies license data in-house and resell Geoscape business intelligence data independent of, or in addition to, their own marketing research products and are licensed to deliver Geoscape business intelligence data on a project basis or licensed service.
Ad Agencies - Agencies license data in-house and support their clients with directional top line data independent of, or in addition to, their own marketing research products.
Market Research/Survey Company Partners - Companies utilize Geoscape data to enhance their market research methods and append Geoscape data to their consumer panels to deliver key consumer behavioral information.
OEM Partners - Companies deliver specialized, industry-specific business intelligence solutions that incorporate Geoscape technology and data. These OEM partners are licensed to utilize Geoscape data and technology as part of their respective business intelligence services.
Data Management, List Brokers and Compilers - Companies utilize Geoscape data for list selection, as a data enhancement or input into models to deliver key behavioral information.